Here comes the Carrotmob!

November 16, 2010 at 10:20 pm Leave a comment

A new group in Madison has been generating quite the buzz lately. The Carrot Mob has come to Madison, and it is taking off with speed.

Like many environmental groups, the Carrot Mob aims to promote sustainable and green practices in local businesses. They stand alone in one regard though; they don’t promote boycotting, but buycotting. By promoting community members to purchase food or other products from local business that use sustainable practices, they offer support and awareness to the cause. During their events, 50% of the profits are given to the business to help with a green cause or the money is donated to a local organization.

In a festive event right before Halloween, the Carrot Mob organized a buycott at the Madison Fresh Market downtown.  Participants came in costume and raised $4,000 that was donated to the Wisconsin Partners for Sustainability.

The most recent event took place at Ian’s Pizza and featured a DJ and dancing. The funds went towards purchasing a solar powered water heater. Ian’s is very excited to have the extra support in trying to become more sustainable.

The group has generated a lot of interest in the Madison community, especially among students.  Hopefully the movement will continue with just as much power and motivate other local businesses to join in.  Stay tuned on future events by visiting the Madison Carrotmob facebook page. There is also an article in the Daily Cardinal.

Best wishes,

Kayla Baake

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Entry filed under: consumption, energy, food, sustainability. Tags: , .

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