Small Business Saturday

November 17, 2014 at 12:54 pm Leave a comment


It’s that time of year again. Holiday season is upon us! But while you’re looking for the perfect gift for your loved ones, are you considering where your money is going?

According to UC-San Diego, buying from locally owned stores not only reduces carbon emissions but can benefit the local economy as well. When you spend $100 at a chain store, only $43 goes back into the local community. However, if you spend the same amount at a local store, $68 stays in the community. This means more money is going to people in your neighborhood rather than chains across the country. Other studies have shown that the money spent at local stores is more likely to be spent at other local businesses, which helps to strengthen the economic base of the community. Local businesses are also more likely to hire local residents and support other local businesses as well.

Buying local is also more sustainable and can lower your carbon footprint. Many local stores have products that were made or grown locally, meaning that less fuel was used to bring that product to the store. Many chain stores ship their inventory from large warehouses across the country, which can use large amounts of fuel and release many harmful emissions. Products found in chain stores are typically made in bulk and the creation process can produce a lot of excess material and waste. In addition, typically local stores are more centrally located in a community than chain stores since they usually require less space. This makes it easier to walk or ride your bike to the store, further cutting down your carbon footprint.

Supporting local businesses also keeps the community unique. Where we shop, eat, and spend our free time helps to make our community our home. Frequenting a local business allows you to meet and establish a relationship with the owner and employees. This can lead to better service and assurance of quality products since we are more likely to help those we have relationships with. Local businesses also help create a distinct character in the community and can attract tourists that will help strengthen the local economy as well.

Local businesses are important for keeping our community unique and economically strong. Support your community this holiday season by buying local. Instead of participating in Black Friday shopping this year, participate in Small Business Saturday! For a list of local Madison businesses, go here.


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