Square Harvest: Bringing Fresh Food to Your Doorstep

July 30, 2015 at 1:01 pm Leave a comment

Recently we met with the local founder of Square Harvest, Madhavi Krishnan, who wants to make food “open, conscientious and local.” The idea came to her and her husband after they had their first son, and they realized how important quality food is for their family and wanted to share that experience with others. They created an online service that connects consumers to local farmers giving them an outlet to sell their food through an online farmers market. The site is growing rapidly as Krishnan says that “customers themselves have been really supportive and super excited. They really spread the word through friends and families.”


The Best Part

Square Harvest is not only healthy for you, it is also healthy for the planet. Square Harvest’s commitment to local food and delivering straight to your home cuts down on carbon dioxide emissions because it decreases the miles of transportation that would normally be spent sending food from far away places to Wisconsin. This is something that Madhavi specifically wants to change, “it’s ironic that we go to Mexico and California for produce that’s available in Wisconsin,” she said. Using Square Harvest also reduces driving trips to the grocery store due to only one person driving the route to the houses. This can help offset air pollution and gives you the ease of not having to go to the grocery store.

This online service cuts down on food and material waste. Square Harvest gives you time to consider purchases and create a list over a few days, making grocery shopping a conscientious decision. Food is packaged in smaller portions, giving you the right amount to finish in time.

Finally, since this process is so clear and concise, consumers are able to relate with their farmers on a personal level and feel morally connected to the food they eat. This is a bit different than buying food at large grocery stores and on shelves as far as the eye can see. When purchasing food from Square Harvest, you’re buying directly from the source and giving back to the surrounding community. “The best part of the job is I get to talk to the producers and talk about the food, and I also get to meet the customers and build that personal connection,” says Krishnan.


How it Works

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Square Harvest allows farmers to list products online on their website. The straightforward design allows you to look up anything from fruits to pre-made meals. Once you select an item you can immediately know which farm it is from and how it is grown. Not only can you search by farm, the website also allows consumers to filter their search through tags like; Certified Organic, Non GMO and Pasture Raised, making conscientious eating easy.

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Meat and Dairy

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Baked Goods and Specialty Items

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Fruits and Vegetables

Add all the items you need to your cart and send your order in before Thursday and come Saturday they will deliver your items to your home. Square Harvest is here to share local, fresh food with you!


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